Designed UX-focused copy for the buyer side of Dell.com, including strategy and writing. Turned over projects quickly, with positive testing results before launch.
01
Progressive Disclosure
Background: The progressive disclosure project was started to surface help center entry points on product pages to better educate users on product details.
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Problem: Users were going to google for information about the kinds of technology Dell provides with it's computers.
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Goal: Keep users on the site while they learn more about products to reduce customer churn. ​
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Approach: Add relevant help center links above product specs to get users the information they need, keeping on Dell.com instead of using search engines.
02
Help Me Choose
Background: The goal of reviewing, modifying, and creating content for selected Help Me Choose pages was to keep users engaged on the dell site.
Problem: Users were going to google for information about the kinds of technology Dell provides with it's computers.
Goals: Keep users on the site while they learn more about products to reduce customer churn. ​
Approach:
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Make content consistent, relevant, and, evergreen: To make pages consistent, relevant, and evergreen, pages we researched, audited, rewritten, and tested. Through research, better information was gathered while the audit outed inconsistencies. Then, once the pages were rewritten, validation and points of improvement were provided through user testing.
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Make pages more readable: Focusing on scannability made the pages more readable. Based on web writing best practices, highlighted keywords, meaningful subheadings, bulleted lists, single idea paragraphs, conclusion-starting, and using half the word count (or less) of conventional writing makes up scannable text.
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Gear pages to novice users: To gear pages towards novice users, basic information about the product was provided, the copy was written in plain language, as well as comparisons based on common use cases were provided.
